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165 Posts By Matthew Harvey

  • IDrive Study: Which Email Platform’s Users Care More about Protecting Their Data?

    IDrive ran a study looking at 50,000 users who joined us recently in the month of Jan. 2015. Specifically, we took note of which email providers they use, in order to figure out which platform’s users were more likely to go the extra mile to secure their data with a backup solution, and why. Here’s what we found:


    The above chart shows email platform preferences of the 50K IDrive users accounted for in our study. As you can see, Gmail users made up the bulk of our new signups. More than half of the people who signed up for IDrive within the timeframe we researched were Gmail users, while the other half was split variously between other providers.

    This comes as no surprise, as Gmail became the most popular email service worldwide in 2012. But something occurred to us when we compared the most recent market share report for the three most dominant email providers with the signup shares from our study:


    It turns out Gmail has 42.5% of the overall market share. But when we compared that to the percentage of IDrive’s Gmail signups (31.9K users out of 50K), we arrived at a 58% share. Interestingly, the other two major email providers saw no such increase. The share of Hotmail users who signed up for IDrive is 27.4%, almost identical to their market share, and Yahoo’s signup share is 9.1%, well below their 2012 market share of 28%. This means that more Gmail users are going with IDrive than your average internet user. It would appear that they’re not only more actively looking for a secure cloud backup solution, but inclined to choose a solution outside of Google’s ecosystem.

    One would imagine users of Gmail would naturally turn to its sister-application, Google Drive, to meet their cloud backup needs. So why are so many Gmail users going with another cloud storage solution (us) instead? Moreover, what do people want today that Google Drive isn’t currently offering?

    Google users crave better Cloud Backup functionality & security

    Other solutions in the marketplace are utilizing 256-bit AES encryption from end-to-end, giving users true peace of mind about their data being 100% secure. There’s an even higher level of protection called private key encryption, which ensures only the user can access their data with a unique key phrase.

    So why are so many Gmail users looking for more than what Google Drive offers? Is it our 256-bit AES encryption with private key protection? Our Editors’ Choice award-winning applications? Whatever the reason, when it comes to backup, clearly Gmail users want more.

  • Introducing Disk Image Backup for IDrive!


    This one goes out to all our partners and customers who have asked for a full system backup feature. IDrive’s Disk Image Backup is an all-encompassing solution that backs up your entire system image, including programs, settings, files, folders, and even your operating system. If disaster strikes, you can quickly restore all your data while retaining your system’s structure.

    Business as usual is a good thing

    Business continuity is the heartbeat of an organization. Our Disk Image Backup keeps your business running during system failures by expediting the restoration process. All of your data  is replicated to a secondary location from which it can be quickly recovered. You can close the gap between crashes and restores, as well as perform seamless data transfers between different platforms; a rare and nifty functionality.

    This feature supports backup from Windows operating systems, including servers, and can restore to Mac or Linux.

    Disk Image Backup comes with Universal Backup. That means you can backup any number of devices at no extra charge. Some services ask for more money per additional device. IDrive doesn’t. That puts a little more money in your pocket to invest in bigger, better things like your business.

    We’ve made Disk Image Backup easy to implement through the IDrive application. Need to backup your entire system? Sign up for IDrive today.


  • Introducing IDrive Wi-Fi



    Today we’re launching IDrive Wi-Fi, a new storage device that packs the functionality of cloud backup with the added convenience of local connectivity, and up to 2TB of data. We’ve built in plenty of storage, the highest level of security, and wifi capability to give people faster, safer and easier data restores to any of their devices.

    We’ll be unveiling IDrive Wi-Fi at the 2015 International CES January 6 – 9 in Las Vegas, NV. Visit us at Booth 70870 at the Sands Expo Center to see it up close and learn more about protecting your digital life with IDrive.

    Your Own Personal Encrypted Cloud 

    IDrive Wi-Fi can hold thousands of videos, photos, and documents, while offering the ultimate in protection and privacy. Just backup your files from your computers or mobile devices to IDrive Wi-Fi over a speedy wireless connection, then quickly restore to any device linked to your IDrive account–all without plugging in.

    So how is restoring quicker with IDrive Wi-Fi? It’s a matter of proximity.

    Restoring data via a direct line from the cloud is convenient–you can do it from anywhere, anytime–but it’s not always the fastest route. Restoring from IDrive Wi-Fi is local, less of a moon jump. Any data you need to backup fast can be restored from a strong local connection in a matter of minutes.

    A Little Vault

    Every byte of data uploaded to IDrive Wi-Fi is shielded with the highest level of security available today.

    IDrive protects data with military-grade 256-bit AES encryption, which the United States government has approved for securing classified documents. We also offer a private key option, so the only person who holds the key to unlocking your data is you.

    Our multi-layered encryption comes built-in to IDrive Wi-Fi, making it your own encrypted locker where private files stay private.

    Backup Across the Universe

    IDrive Wi-Fi is compatible with all your smartphones (iOS and Android), tablets and computers (PC and Mac), making the potential for better data management great. For IDrive users, backup is universal. You can backup any number of any device at no extra charge.

    Mobile users who constantly run out of storage space can expediently backup photos or videos locally with IDrive Wi-Fi, easily freeing up space for them to continue snapping selfies, without deleting any of their files.

    The Deal

    IDrive Wi-Fi is available in two different options, which come with a year of IDrive:

    • 1TB IDrive Wi-Fi includes 1-year of 1TB IDrive Pro Personal for $99.99

    • 2TB IDrive Wi-Fi includes 1-year of 1TB IDrive Pro Personal for $149.99

    We’ve introduced the perfect complement to our backup solution, giving you a fast pass for backing up your most critical files from all your devices, in addition to the security and accessibility of cloud backup. Want privacy for your data, with the convenience of wifi? Get IDrive Wi-Fi today.

    Make sure to share some face to face with us about the latest innovations in cloud backup at the 2015 International CES January 6 – 9 in Las Vegas, NV, Booth 70870.

  • IDrive 2014 Mobile Report: Who Cares More about Privacy, Android or iOS Users?

    Since announcing our Unlimited Mobile Backup plan for $4.99/year last month, we’ve had hundreds of thousands of new mobile users backup tons of their photos and videos. With a wealth of data about iOS and Android user preferences on our hands, we were able to compare both groups to discover which platform backs up more photos and videos, and which platform is more likely to choose our private key encryption to protect their data.

    Looking at a small fraction of our mobile user base (20K iOS and 20K Android), we set out to discover who cares more about privacy, Android or iOS users. The results are fascinating.

    Picture This

    So who worries more about backing up their selfies? By no small degree, iOS users backed up more photos to the cloud than Android:

    • Android: 4,106,868 Photos
    • iOS:        6,149,578 Photos


    That’s over 10 million photos that are not only secured with 256-bit AES encryption but accessible from any device the user has linked to their IDrive account. iOS users backed up an average of 307 photos, where Android’s average was 205 per user.

    Lights, Camera, Backup!

    In addition, Apple folks backed up more videos than Android consumers:

    • Android: 121,578 Videos
    • iOS:        151,479 Videos


    But what do the numbers say about user preference regarding privacy?

    Privacy in the Palm of Your Hand (If You Want It)

    When it comes to privacy concerns, our study shows there’s a pretty big difference between users of the world’s two most popular platforms. Namely, one platform was way more likely to choose a private key to encrypt their data.

    Private key is the best way to keep your cloud data safe. You get to choose a unique key-phrase that encrypts your files, and that key is kept off of our servers, so no one but you can ever unlock your data.

    We found that iOS users are much more likely to choose our private key encryption than Android, strongly suggesting that Apple users care more about privacy:

    • Total # of Android users surveyed: 20K
    • Private key users:                            460
    • Total # of iOS users surveyed: 20K
    • Private key users:                    632


    Whatever factors might explain why iOS users are more prone to protecting their data, the conclusion is simple: People should be more aware about how to protect their data no matter what platform they use.

    We’re living in a post-leaks era in which our photos, videos, and business documents are at risk if not protected. Since they are the backbone of our lives, we should treat them as such by securing them in the cloud with encryption that can’t be broken.


  • We Are Thankful For Online Backup


    Thanksgiving is about appreciating the little things that make life a lot better, that will be there for us no matter what. Friends, family, and online backup. Yes, online backup. It shelters our digital lives in a cold, hard digital world. So this Thanksgiving we’re giving back to backup and the people who make it possible. We’re backing them up, if you will, into a little warm place in our hearts, where they can feel just as secure, accessible, and warm and fuzzy as the critical data they protect.

    Sharing is Caring

    We are thankful for the ability to share files with our loved ones over a secure link. Boy does that come in handy sometimes. And in the sharing process, we never have to worry about our private selfies getting hacked by some creepy dude in, say, Plymouth, MA, a town which is not the same place it was when the pilgrims landed. With IDrive, you can safely share stuff via email, Facebook and Twitter. And we appreciate it!

    Data Security is Emotional Security

    The pilgrims couldn’t imagine life without muskets, compasses and large black hats with giant golden buckles. We find it hard to imagine living without encryption. Same difference. And we know people feel the same way, which is why we share our military-grade 256-bit encryption with everybody. We also offer a private key option that’s the securest possible way to protect your data because it makes it accessible only by you. That means a lot to us and our users, as well as the selfie-snatching cyber-criminals it protects us from.

    Upload Seeding

    This might sound like a modern day agricultural practice, but it really means having a cloud service upload large amounts of data for you so you can save yourself a lot of time and bandwidth. If you have big data to move, IDrive will send you a temp USB drive, which you upload your data to and mail back to us. We then upload all your stuff to the cloud. This service has a quick turnaround for the amount of data involved–you can upload up to 3TB in under a week. That sure beats the Mayflower’s 66 day voyage across the Atlantic.

    The first time you use IDrive Express, we’ll ship you a drive for free out of the goodness of our hearts. You can bet the pilgrims wished they’d had that kind of speediness and convenience. Wifi must have really sucked back then.

    Across the Universe

    Universal backup. Ah. We are so very glad that this unicorn of a backup feature, which is only offered by a few services including IDrive, has come into being in the universe. Some services only allow backup for a single computer, and charge you extra money per extra device. That’s just evil considering that most households have at least 5 devices under their roof. And that’s why we’re thankful for universal backup, which let’s you backup an unlimited amount of devices at no extra cost. We’re getting all spiritually connected with our users just thinking about it.

    The Pioneers

    Finally, we’re most thankful to our engineering team, who makes backup easy-to-do, convenient and safe. We are thankful for the amazing technology they continue to develop and make better than before. They are the pioneers who figure out how to live life on the digital frontier. And they’re so gracious to share their tools and strategies with the rest of us so we can live better ourselves. We appreciate that just as much as our users. Thanks.

  • Dr. Phil Has Trust Issues with Cloud Backup. We’ve Got the Encryption Prescription!


    This week TV’s Dr. Phil revealed he is dealing with his own feelings of insecurity—cloud insecurity. In an article by USA Today, the television therapist admitted that he loves technology, but doesn’t trust the cloud, and prohibits his employees from backing up. His reason for keeping his heart closed to online backup? He doesn’t want to risk being hurt by data loss. Since we’re experts on data security, we’ll treat Dr. Phil with the same no-nonsense therapy he offers guests on his show.


    In the same blunt manner he uses to treat patients, Dr. Phil has said of the dangers of cloud backup, “If you don’t put it in, it can’t break.” It appears he needs a taste of his own medicine, as he is clearly displaying symptoms of acute fear of technology. Not only does the good doctor not realize how much leverage cloud storage will give him over his data, he doesn’t realize he can safely backup to the cloud as long as his data is securely encrypted using IDrive online backup.

    So how can IDrive help Dr. Phil live a more healthy digital life? First let’s look at the root cause of the problem.


    There are plenty of valid causes for the tension Dr. Phil feels about cloud backup and the steady flow of celebrity selfie leakage. Certainly our favorite TV therapist, a celeb himself, doesn’t want his private selfies leaked. Nor does the public for that matter. But by refusing to use cloud storage, Dr. Phil’s missing out on one of the best ways to protect data. Accessibility, affordability, security, emotional fulfillment. Dr. Phil is probably not getting these things from his current backup solution, which is to upload his files to a thumb drive and bury it in the backyard like a dog bone.

    Diagnosis and Treatment

    Dr. Phil is clearly suffering from cloud anxiety syndrome.

    The most effective treatment for cloud anxiety is called Private Key Encryption, which makes your data virtually impossible to crack. It could have spared celebs like Jennifer Lawrence, Kate Upton and Kim Kardashian from having their selfies revealed to the public. But services like iCloud–whose compromise led to the leaks–and Dropbox don’t offer it.

    IDrive offers a private key option which allows you to choose your own key, which is never kept on our servers. That means the only person who can unlock Dr. Phil’s data is Dr. Phil. It makes cloud storage as secure as possible, so you can keep all your digital life accessible across all your devices with no worries. In other words, it’s the cure for cloud anxiety syndrome. No shovel or wheelbarrow required.

    If treated quickly, Dr. Phil will also benefit from IDrive’s amazing features, including:

    • Backups and restores from any device, anytime and anywhere
    • Protection against natural disasters, wear-and-tear and viruses
    • Convenient file syncing across any linked devices
    • Military grade 256-bit AES encryption with a private key option

    With IDrive, Dr. Phil can enjoy all the benefits of cloud backup while staying safe from online threats. Just what the doctor ordered.


  • This Halloween, Survive The Horror of Data Loss with Online Backup


    Halloween’s not just scary awesome. Between the costumes, decorations, party supplies and pumpkin paraphernalia, it’s scary expensive, too. But it makes it all so worth it to document the whole spooky, silly experience of Halloween with memorable photos and videos that we can smile upon later. That’s why this Halloween, while you’re protecting yourself from all manner of ghoulies, you should remember to securely backup your photos and videos in case of data loss, too. Sure. Vampires that disappear in a puff of smoke are pretty spooky. But not as frightening as real family photos that really disappear from your hard drive in a real puff of smoke! That’s real horror.

    As we showed you last Halloween, horror stories of crippling data disasters happen more often than you think. Everyone knows how easy it is to ruin your hard drive just by spilling an ounce of coffee on your computer. But have you considered the more common causes of data loss? Let’s see: Data-eating zombies, flesh-eating cryptoviruses, territorial werewolves – the list could go on. And during the witching hour, anything could happen!

    The best way to protect your Halloween selfies from certain doom is a magical spell called IDrive Online Backup. IDrive offers a 256-bit AES encryption with the option of choosing a magical private key that can keep even Frankenstein’s monster out of your data. So folks, remember this Halloween: Memories, like brains, can be eaten by zombies. Data, when protected by IDrive, can last a lifetime.

  • Switching Between Phones? Cross Over With IDrive Mobile Backup

    So a lot of folks will be upgrading their phones (and, ahem, wrist watches) in the coming months, with many making the big leap to a whole new platform. We understand this poses a challenge for those whose SIM cards won’t be compatible with their new phones, and who will need to use online backup to transfer contacts, videos and photos between devices.

    After all, how does one backup their contacts from one device, and restore them on a totally different device, without their head exploding?

    The answer is IDrive’s mobile app. It allows you to safely backup and restore your mobile data between devices, such as Android and iOS, with just one touch.

    This cross-platform solution is not just simple and affordable, but secure. IDrive uses military grade 256-bit AES encryption, with a private key option, to keep your selfies protected. That’s like having your own personal bodyguard watching your house while you sleep.

    To backup your mobile data, simply:

    1. Download IDrive’s mobile app on your soon-to-be retired device
    2. Go to the “Backup” screen
    3. Tap the “Backup” icon

    To restore your mobile data, simply:

    1. Download IDrive’s mobile app on your flashy new smartphone
    2. Go to the “Access and Restore” screen
    3. Tap the “Restore” icon next to the file you wish to access

    So if you want to keep a close eye on your Phone contacts, photos, videos and more, IDrive is the easiest, most secure way to do it.

  • iOS8 Compatibility Issue May Effect IDrive Camera Uploads. Here’s the fix!

    idrive online backup ios app

    Houston, we have a compatibility issue! iOS8 users who have downloaded IDrive’s app may experience duplicate uploads of their photos.

    Apple’s default photo album name, which was called “Camera Roll” in previous versions, has been changed to “Recently Added” in iOS8. Thus IDrive may recognize these re-named versions of your photos as unique images and try to upload them again.



    We are currently working on fixing this issue with a new version of IDrive. Until then, we recommend that you:

    •  Disable “Auto Camera Upload” on the “Backup” screen.
    •  Deselect your “Photos” and “Videos” folders while doing a “Backup All” from the “Backup” screen.

    While you should hold off on backing up your “Recently Added” photo album, you can still safely upload pictures in other albums by manually selecting them in your “Photos” and “Videos” folders.

    We apologize for any inconvenience, and thank you for your patience.

  • Private key encryption: The Ultimate Cloud Protection


    Privacy is in the headlines again, but this time it’s not spy agencies that have been snooping on phones, but opportunistic hackers. Over the last few days, a large number of celebrity photo leaks have resulted in one of the most public instances of privacy violation. Even when protecting your data by storing it off-site, there are risks – it can only not happen to famous celebrity, but also you!

    The best way to protect your data when it’s stored off site is with private key encryption. Private keys, as opposed to public/default keys, are unique identifiers that you select to encrypt your data. When the data is encrypted with private keys, no one but the keyholder has the ability to unlock the data.  Think of it like storing a safe in a bank vault. That way, even if the bank gets robbed, they can’t open up your safe.

    As a reminder to all of our IDrive users and new customers, IDrive offers private key encryption in addition to your password, with private key you will be the only one having the access to your data. Not even IDrive employees can access your files, this is the ultimate level of protection from prying eyes. You can learn more about our encryption process here.

    Even more important is mobile protection – and IDrive has that covered as well. IDrive is one of the only services that allows you to securely upload your photos, videos, contacts, and more – and have the same 256-bit AES private key encryption. With private key encryption, your data stays yours.

    Private key encryption is available for no extra cost and can be selected when accessing your IDrive account for the first time.

    Photo courtesy Vera Kratochvil