Everything on Cloud Backup and Remote Access - The Official IDrive Blog

  • Apple’s Revolutionary Move into Advertising

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    While everyone is talking about the Tablet and E-Reader by Apple,  there is big news about a move by Apple that is nearly revolutionary, straight into the Google turf.  As reported by Techcrunch and others, Apple is buying Quattro Wireless, a mobile ad platform. A MOBILE AD PLATFORM! Apple is an integrated device+software+services company. Every product it sells has this baked in.

    This move means many things. This possibly means Apple wants a piece of the Ad pie, at least in the mobile space.

    This is a welcome move. There is little stopping Google power in the ad world, and with all its self proclaimed openness, it still keeps the split a secret in its hugely successful Adsense business that forms the second major leg of Google’s business after Search.  Apple, with its apparent closed culture is far more open with its 70-30% split rule for the Apps and Music/Entertainment business where it works with 1000’s of third parties.

    Apple might enforce a more open system in the ‘adsense’ world, at least for the mobile platform, and from there, hopefully the desktop world.

  • Tablets, E-Readers and more


    2010 is supposed to be the year of the Tablets and E-Readers. But what if one were to combine both? Is it even possible?

    Specialized E-Readers like the Amazon Kindle have a big inherent advantage – battery life. One can go on for a week without charging. A general purpose Tablet on the other hand, runs out of power in a few hours, killing its ability to be a true E-Reader.

    But what if one creates a Tablet that has dual-settings, one for E-Reading, and other for browsing and gaming in full color and graphics?

    Apple has a good track in creating the best of ‘both’  or ‘multiple’ worlds.  Hope Steve Jobs enthralls us again.

  • Fast Information Diet – Is it Good?

    report published Wednesday by the University of California, San Diego, calculates that American households collectively consumed 3.6 zettabytes of information in 2008.

    HMI Report/UC San Diego

    This averages to  34 GB /Day per person.

    This also means there is huge amount of this ‘Information’ served fast and easy, via TV and Computers for most part.

    While this obviously points to a great opportunity for online backup service providers with so much data explosion to deal with for backups and restores, is this a good thing from health point of view? Are we consuming too much of this fast information diet making us fat and unhealthy?

  • IDrive Online Backup is now in German

    In addition to Spanish and Japanese versions of the IDrive Online Backup website and associated applications, IDrive has now added German version.  More languages are in the pipe-line.

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    Next in line is Klingon.

  • IDrive Lite adds Versioning Capability to Contact Backups

    IDrive Lite, the Contacts Backup Application for the iPhone and Blackberry devices has just been enhanced to keep versions of backups.  This brings the IDrive Lite App more along the lines of traditional backups where one can restore , not just from the most recent copy of backup, but from earlier copies of backup. The Backup versions are indicated by the time of backup.

  • New IDrive HackerNet Ad

    We had wide ranging reactions to this ad internally, ranging from the worst ever to the best ever, to cheesy and ‘over the top’.  We will let you decide. Enjoy.


  • The 4th major search engine should come from Facebook

    Google, in spite of the ‘weekly’ new product announcements or enhancements, still derives most of its revenue from its blue links at the right and at the top. People go to Google for its most relevant search results, even though Bing and Yahoo searches have improved considerably. Google derives its power from its ‘perceived’ and ‘real’ search accuracy.

    Who can compete with Google in coming years? Bing and Yahoo of course. But both do not have any momentum, in fact, Yahoo has a negative momentum, and Bing has possibly an advertisement induced and hype induced momentum to some extent. This puts Google in a comfortable position for years ahead.

    How about Facebook ? A recent report claims that one in 4-7 web pages viewed are now from Facebook. So Facebook is already many things to many people, similar to the iPhone in many ways applied to social networking, with its Applications and viral Networking. It has huge amount of data including real time status updates.

    What if Facebook develops a search engine that makes use of its huge real time data in status updates and other information, and adds the static (relatively speaking) content to it? It could produce even more relevant results than Google.

    Even Yahoo and Bing together can not produce anything inherently better than the individual pieces to compete with Google except for some advertisement synergy, as they do not have any strategic advantages. Advertisement advantage is an offshoot of search.  Without a search advantage, advertisement is nothing. Facebook has the real search advantages, and it should use it. It even has the people with similar talent as Google.

    This might turn the tide upside down in the search race and Google might have its first REAL competition in search.

  • Windows 7 is here. IDrive can back it up.

    Microsoft’s latest and greatest OS -Windows 7- is finally here. Prominent reviewers like CNET have been singing its praises, “Although the look of Windows 7 may seem to be nothing more than some polish applied liberally to the Vista Aero theme, make no mistake: this is a full replacement operating system, and more than just “Vista done right.” From driver support to multitouch groundwork for the future, from better battery management to the most user-friendly interface Microsoft has ever had, Windows 7 is hardly half-baked.” -CNET.

    With all the possibilities and excitement swirling around what this new streamlined and highly polished OS will mean to the world of personal computing, one this is for certain… as adoption of Windows 7 grows, it will lead to unprecedented new opportunities for end-users, software publishers, and in fact the entire PC ecosystem.

    What does that mean for IDrive Online Backup? Lots of new data files to backup. IDrive is fully compatible with Windows 7.

  • SideKick’s lesson – Backup your data using IDrive Lite

    Here is a direct pick from the recent ComputerWorld article.

    After the Sidekick near-disaster, mobile phone users might be wondering if they should ever trust any cloud services to protect their vital data.

     

    On the face of it, there are some obvious lessons to be learned from the Sidekick snafu, even as Microsoft Corp. reported today that most of the data that was missing will be recovered from servers at its Danger Inc. subsidiary.

    The obvious lessons:

    1. Back up your mobile phone’s critical data independently – on a laptop, a desktop or a thumb drive.
    2. Raise questions about cloud computing and related services.
    3. Find out how your mobile device stores data, and make sure you understand it.
    4. When in doubt, refer to number 1.
    Forrester Research analyst James Staten said the Sidekick incident should serve as a reminder to users to back up critical data. “You can’t rely on these [cloud] services to be 100% available all the time,” he said in an interview. “This is not the first time something like this has happened and it won’t be the last time.”

    Not only is a backup of critical data imperative, users need to have a way to retrieve the backed-up data. “You need to think about the value of your data and what happens if the service is not available,” he said. There are many Internet-based services that can be a second backup version to the original backup, such as Plaxo, he said. Having the second one drastically reduces the odds of total loss.

    At larger companies, data backups are commonplace and often include information contained on wireless phones as well as desktop computers, analysts said. The issue becomes more difficult when IT shops trust users who put critical company data on personally-owned wireless phones that aren’t backed up.”

    For BlackBerries and iPhones at least, IDrive Lite offers a great option to backup your critical contacts information wirelessly independent of device maker/service provider options, the very first ‘lesson’ mentioned above.

  • Apple will be BIGGER than Microsoft in 2 years ?

    Apple posted BIG numbers today. A show case of brilliant idea, design and execution in this internet era.

    There are many articles highlighting this including this and this.

    Let us take a quick look at Apple’s Market Cap.  At its current after market price of $202.83, it is valued at some 180 Billion. If you look at its revenue growth rate and valuation growth rate over last few years, it easily outshines Microsoft, and even Google. It shows no sign of slowing down and has another major possible hit, a Tablet in the pipeline due possibly early next year.  It dominates the smartphone market field that is expected to be the epicenter of growth for the next decade.

    It is an easy guess for anyone that Apple will overshadow Microsoft in valuation at least in near future, possibly next 2 years.

    A thought that was unthinkable about a decade ago.

    Wow!