We had wide ranging reactions to this ad internally, ranging from the worst ever to the best ever, to cheesy and ‘over the top’. We will let you decide. Enjoy.
Google, in spite of the ‘weekly’ new product announcements or enhancements, still derives most of its revenue from its blue links at the right and at the top. People go to Google for its most relevant search results, even though Bing and Yahoo searches have improved considerably. Google derives its power from its ‘perceived’ and ‘real’ search accuracy.
Who can compete with Google in coming years? Bing and Yahoo of course. But both do not have any momentum, in fact, Yahoo has a negative momentum, and Bing has possibly an advertisement induced and hype induced momentum to some extent. This puts Google in a comfortable position for years ahead.
How about Facebook ? A recent report claims that one in 4-7 web pages viewed are now from Facebook. So Facebook is already many things to many people, similar to the iPhone in many ways applied to social networking, with its Applications and viral Networking. It has huge amount of data including real time status updates.
What if Facebook develops a search engine that makes use of its huge real time data in status updates and other information, and adds the static (relatively speaking) content to it? It could produce even more relevant results than Google.
Even Yahoo and Bing together can not produce anything inherently better than the individual pieces to compete with Google except for some advertisement synergy, as they do not have any strategic advantages. Advertisement advantage is an offshoot of search. Without a search advantage, advertisement is nothing. Facebook has the real search advantages, and it should use it. It even has the people with similar talent as Google.
This might turn the tide upside down in the search race and Google might have its first REAL competition in search.
Microsoft’s latest and greatest OS -Windows 7- is finally here. Prominent reviewers like CNET have been singing its praises, “Although the look of Windows 7 may seem to be nothing more than some polish applied liberally to the Vista Aero theme, make no mistake: this is a full replacement operating system, and more than just “Vista done right.” From driver support to multitouch groundwork for the future, from better battery management to the most user-friendly interface Microsoft has ever had, Windows 7 is hardly half-baked.” -CNET.
With all the possibilities and excitement swirling around what this new streamlined and highly polished OS will mean to the world of personal computing, one this is for certain… as adoption of Windows 7 grows, it will lead to unprecedented new opportunities for end-users, software publishers, and in fact the entire PC ecosystem.
What does that mean for IDrive Online Backup? Lots of new data files to backup. IDrive is fully compatible with Windows 7.
Here is a direct pick from the recent ComputerWorld article.
“After the Sidekick near-disaster, mobile phone users might be wondering if they should ever trust any cloud services to protect their vital data.
On the face of it, there are some obvious lessons to be learned from the Sidekick snafu, even as Microsoft Corp. reported today that most of the data that was missing will be recovered from servers at its Danger Inc. subsidiary.
The obvious lessons:
1. Back up your mobile phone’s critical data independently – on a laptop, a desktop or a thumb drive.
2. Raise questions about cloud computing and related services.
3. Find out how your mobile device stores data, and make sure you understand it.
4. When in doubt, refer to number 1.
Forrester Research analyst James Staten said the Sidekick incident should serve as a reminder to users to back up critical data. “You can’t rely on these [cloud] services to be 100% available all the time,” he said in an interview. “This is not the first time something like this has happened and it won’t be the last time.”
Not only is a backup of critical data imperative, users need to have a way to retrieve the backed-up data. “You need to think about the value of your data and what happens if the service is not available,” he said. There are many Internet-based services that can be a second backup version to the original backup, such as Plaxo, he said. Having the second one drastically reduces the odds of total loss.
At larger companies, data backups are commonplace and often include information contained on wireless phones as well as desktop computers, analysts said. The issue becomes more difficult when IT shops trust users who put critical company data on personally-owned wireless phones that aren’t backed up.”
For BlackBerries and iPhones at least, IDrive Lite offers a great option to backup your critical contacts information wirelessly independent of device maker/service provider options, the very first ‘lesson’ mentioned above.
Apple posted BIG numbers today. A show case of brilliant idea, design and execution in this internet era.
Let us take a quick look at Apple’s Market Cap. At its current after market price of $202.83, it is valued at some 180 Billion. If you look at its revenue growth rate and valuation growth rate over last few years, it easily outshines Microsoft, and even Google. It shows no sign of slowing down and has another major possible hit, a Tablet in the pipeline due possibly early next year. It dominates the smartphone market field that is expected to be the epicenter of growth for the next decade.
It is an easy guess for anyone that Apple will overshadow Microsoft in valuation at least in near future, possibly next 2 years.
A thought that was unthinkable about a decade ago.
We all know that the mobile space will be big over the next decade. Phones are becoming smarter, and can almost replace a PC for many tasks. SmartPhones, the likes of iPhones and Blackberries are the hottest trend.
A lot of folks are predicting that Android, the free mobile OS from Google will be a big winner, in fact will overshadow iPhones and others. Here is a Techcrunch article on this. Many analysts are saying the same thing.
Google gives this away free, so that it sits on most handsets, and Google in turn, will reap rewards in its core search business. But Is this a fair business?
Let us evaluate this from a Mobile OS developer perspective. Assume you are a company developing mobile OS, which is still in a relatively nascent stage that will mature over the next decade. You are almost out of luck as you can not compete with something that is being given out free. You don’t have the underlying search business to compete. This automatically locks you out of this potentially huge opportunity.
This is no different than Microsoft creating Office software dominance using its Windows monopoly, except that it is done in a more polished way.
It is great for consumers, no doubt, as this strategy drives the costs down, but the end result, is the same, that is creating a huge dominance of one company in a promising field with little chance of success for others.
If Google wants to provide Android for free, that is fine. But there should be clear choice for users and handset manufacturers to choose the browser, the search engine, and the default apps they want on the device. This would probably create a more even field.
When T-Mobile/SideKick recently lost all their customer data, at least based on what is published in leading technology blogs at GigaOm and Techcrunch, there is little chance of getting the data back. This shows the holes in the cloud strategy and proves that not all clouds are created equal, and some are outright incompetent.
Our sister service, IBackup specializes in highly scalable backup solutions, for almost every platform including Linux, Windows and Mac. An online backup implementation of this critical SideKick data or database(s) to IBackup that can easily scale to multiple terabytes would have prevented such a disaster.
In addition, with the Hot Sites solution option available for IBackup, they could have had a replicated data at another site where you could set up an alternate site in the event of primary site failure in a matter of few minutes or hours.
This T-Mobile/SideKick case showcases how a bad disaster recovery plan can ruin a good running cloud implementation.
We’ve launched a brand new IDrive TV ad today. It can be viewed on the front page of our website: http://www.idrive.com/ or here via Youtube.
We’ve also announced our new Twitter contest today. This time, in addition to the 14 daily prizes available, we are awarding 2 brand new MacBook Pro 13″ grand prizes.
With the advent of Apple’s latest and greatest OS, our team of expert QA engineers has optimized the compatibility of IDrive Online Backup to work beautifully with Snow Leopard. Users can download the latest release of IDrive Online Backup for Mac here.
We have just released a new option for IDrive Online Backup customers – the IDrive Family Pack, which gives you 500GB of space and allows you to backup up to 5 PCs! The IDrive Family Pack option costs just $14.95/month. Sign up for a yearly plan and get two months included free (just $149.50/year). At IDrive, we strive to meet the growing demands of our customers and for those who were nearing or exceeding the 150GB limit of their IDrive Pro for Personal Use plans, this new offering will give those users over 3x the space (500GB) and more flexibility in backing up their home computer networks.