No fine print Backup? We have an App for that!

One of our leading competitors, Mozy, a division of EMC posted on their website a set of new plans, and closure of their unlimited plans. Here is their reason, picked from their website.

We’ve seen other backup service providers respond to this industry storage trend in different ways. Some, like AOL’s Xdrive, HP Upline, and Mediamax, closed down their service. Others continue to offer “unlimited” backup, but restrict bandwidth as a customer’s data grows, effectively choking them off. Others exclude files over a certain size or exclude certain file types.

Rather than claim to offer an “unlimited” backup while imposing bandwidth or file limitations behind the scenes, we want you, our users, to decide what you want backed up and in return Mozy will provide you the best possible service level, regardless of file types or size. We call that “No Fine Print Backup”.

In addition, their pricing now starts at $5.99 for 50GB.

We saw the downside of offering unlimited long time back, and we restricted our cheapest offer to $4.95/month for 150GB and we have stayed the course. With this, we could offer the best performance with no limits including industry leading features of time-line restore and true archiving.  Many others force a sync operation that results in removing data from your account that is removed from your desktop in x number of days which varies between 30 to 90 days. With IDrive, you control the data that is backed up. It is a true archival service.

We had the ‘No fine print Backup’ with IDrive since 2007!.

This is sort of an affirmation of our strategy of offering the best value to our customers without breaking the bank. With over 12 Petabytes of storage, IDrive  continues to be a leading player in the online backup segment, and we continue to be profitable.

Raghu Kulkarni

CEO

We’ve seen other backup service providers respond to this industry storage trend in different ways. Some, like AOL’s Xdrive, HP Upline, and Mediamax, closed down their service. Others continue to offer “unlimited” backup, but restrict bandwidth as a customer’s data grows, effectively choking them off. Others exclude files over a certain size or exclude certain file types.
Rather than claim to offer an “unlimited” backup while imposing bandwidth or file limitations behind the scenes, we want you, our users, to decide what you want backed up and in return Mozy will provide you the best possible service level, regardless of file types or size. We call that “No Fine Print Backup”.