About the Author

51 Posts By Raghu Kulkurni

  • Where in the World is Your Data?

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    Where is your data right now? Your most important photos or videos? Your critical documents, tax records, or even your music?

    Is it on your PC? Your Mac? Your iPhone, iPad, or Android device? Is it on a local server? A laptop? In a Facebook or Instagram account?

    Or is it on ALL of these?

    Your data is in many places now, and at any time, any one of them could fail. This meadata-164756_1280ns there are more chances of you losing your critical data than ever before. Even just a few years ago you just had your PC and all your data on it, now your data is everywhere.

    With data spread to more and more places, it’s become difficult to track where all these facets of your digital life is being stored. They may be on our own devices, social media accounts belonging to you or your friends.

    A modern backup service needs to keep up with modern trends. You need a backup plan that can change with the times. You need a service that backs up ALL your devices into one account. You need a product that doesn’t charge a separate license fee for each device.

    You need IDrive.

    Whether you’ve got data on your desktops at home, on a server at work, with you on-the-go inside a smartphone, or already in the cloud on Facebook or Instagram, IDrive offers true archive protection of all your files, with encryption that lets you be sure no one but you can access them.

  • IDrive is Bringing Backup to Apple Watch

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    IDrive’s mission has always been to meet our users’ evolving needs for backup as new technologies emerge. We continue to pioneer Hybrid Backup, for instance, and we  were one of the first cloud players to offer backup for mobile devices. Now with the launch of Apple’s latest innovation, IDrive is pleased to announce an upcoming smartwatch application, IDrive for Apple Watch.

    IDrive’s Apple Watch app will protect any data stored on what Tim Cook has called “the first smartwatch that matters.” We will also make accessing backed up files more convenient than ever by bringing cloud data right to the wrists of Apple Watch’s many adopters.

    Apple Watch is an iOS 8.2-friendly device which works in conjunction with iPhone 5 and later, and stores up to 8GB of data, including music and photos. IDrive for Apple Watch will allow you to backup the critical files you keep on your smartwatch, but it will also give you easy access to your IDrive cloud data.

    IDrive allows you to backup an unlimited number of devices, whether it’s iOS, Android, PC or Mac. That means you can access any data from any device from your Apple Watch using IDrive. You’ll be able to swipe through your backed up photos, or read your important documents, as easily as checking the time.

     

    The Apple Watch is a whole new type of device, but just like your smartphone, tablet or computer, it carries critical files that can include sensitive personal information. To ensure that Apple Watch owners have peace of mind about the security of their data, IDrive for Apple Watch will protect files stored on the watch with military grade 256-bit AES encryption. IDrive also offers a private key option, which allows Apple Watch users to choose a unique encryption code to which no one else, not even IDrive, has access.

    IDrive’s latest innovation in mobile backup will be available just in time for Apple Watch’s full-scale June release in physical stores.

     

  • IDrive at CES 2015

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    IDrive went big last week at the 2015 Consumer Electronics Show in Las Vegas, one of the largest tech conventions in the world. We shared a lot of advice on the latest solutions for securing data with many techies and industry leaders alike, and we were pleasantly surprised to meet those of our users who stopped by for some face-to-face time with IDrive. For those who couldn’t be there, here’s a recap of IDrive’s experience at CES.

    Introducing IDrive Wi-Fi at the Big Event

    We started the New Year with an exciting release, IDrive Wi-Fi, and thought there was no better place to unveil it than CES. When we showcased our new 1 to 2 TB wireless drive at the Sands Expo hall, which featured Smart home products and wearables, we were pleased by the enthusiasm folks showed while holding this sleek, smartphone-sized drive in their hands.

    IDrive Wi-Fi is a personal cloud in your pocket, enabling you to quickly backup and restore data over a local connection, while keeping it safely encrypted in the cloud. All data stored on IDrive-Wifi is protected with military-grade 256-bit AES encryption along with an optional private key. We also allow you to backup an unlimited amount of computers, smartphones and tablets into one IDrive Wi-Fi device, which is compatible on a variety of devices such as PC, Mac, Android and iOS.

    To meet everyone’s needs, we offer IDrive Wi-Fi in two convenient plans:

    • 1TB IDrive Wi-Fi includes 1-year of 1TB IDrive Pro Personal for $99.99
    • 2TB IDrive Wi-Fi includes 1-year of 1TB IDrive Pro Personal for $149.99

    Click here to read more about how this amazing little device can make backups faster and easier than ever.

    In the News

    Our release of IDrive Wi-Fi at CES earned us a lot of attention from the press, which, of course, we humbly accepted. We owe a special thanks to TechCrunch for a great review of IDrive Wi-Fi that we feel captures its value well. We work hard to put out the best products and appreciate it when folks like TC give us positive feedback.

    IDrive Wi-Fi was also featured in VentureBeat, SlashGear, and Ubergizmo this week. Click through to any of these articles for more info on IDrive’s latest innovation.

    Quotes from CES

    Finally, we want to close off our recap of the 2015 CES with a few quotes to sum up the experiences of those team members in attendance this year.

    “All the smart home technology was really cool. I’m looking forward to controlling my A/C with my phone!” – Matthew Harvey, Communications Manager

    “That wearable selfie-snapping drone is something straight out of science fiction, and I can’t wait to get my hands … well wrist on one!” – Shane Bingham, Business Development Manager

    “Yeah, but the facial scanner for 3D Printers will make selfies a thing of the past!” – James, Support/QA team member

    “The most interesting product for me at CES this year had to be DNA Vault, even if the concept is completely fictional at this point–something like backing up your DNA for future use, if there will be any. Imagine being able to restore your cells to the state you were in at age 20, when you are actually 70! Straight out of science fiction.” -Raghu Kulkarni, CEO – Raghu Kulkarni, CEO

    “My favorite product was the solar-powered Luci lantern. It’s an inexpensive way to light up any area. No wires. No batteries. You just pick the color to match the surrounding.” – Maryam Mousavi, Property/Office Manager

    Until next year, CES!

     

  • Hey, Folks! Here’s the Latest News about IDrive

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    It’s been an eventful past few months here at IDrive. We wanted to catch you up with our latest activity, as well as a cool new feature that protects data from what’s become an important facet of many of our digital lives.

    Our Latest Review

    Charles Martin from the Mac New Network recently wrote a great review of our backup solution. He really understood what we do best–which is give our users the cloud backup space they need at an affordable price, while providing great features to protect their data–and we appreciate that he recognized that.

    “IDrive appears to have hit on a good middle ground,” writes Charles, “offer lots of space at a very reasonable sum, while providing a lot of configuration options, full data encryption, instant sync, multi-platform support, and even alternate ways of getting data uploaded in the first place.”

    We couldn’t have said it better ourselves!

    IDrive at CES

    We’ll be exhibiting at the upcoming 2015 International CES January 6 – 9 in Las Vegas, NV. This is where home and business users experience firsthand the latest innovations in global technology. IDrive will be showcasing our backup solution, as well as offering the most current advice on how to protect your data.

    Visit us at Booth 70870 at the Sands Expo Center for some face to face time about the best solutions for backing up and securing your data in the cloud, and some exciting announcements about what we’ll have to offer in 2015. We’ll be glad to see you!

    We’re Backing Up Instagram

    Our mobile app now has Instagram Backup. You can easily move your Instagram photos from device to device, and protect them in the cloud with our super-secure private key encryption.

    This feature is sure to come in handy. For example, what if you delete your Instagram account? This tool will backup all your photos in one fell swoop so you can access them from any device after you jump ship. It also makes it possible to share your IG’s with people who don’t have the app.

    Instagram Backup includes:

    • Gallery View, enabling you to share, download, rotate, delete and print photos while viewing them in normal or full-screen mode

    • Sharing across email, Facebook and Twitter

    • 256-bit military grade encryption with a private key option

    That’s it for now! But we’re always evolving our solution to meet your needs as new data trends come up, so stay tuned. You can also always feel free to visit our features page for the latest information about IDrive.

  • Jennifer Lawrence, IDrive Has the Solution to Protecting Your Selfies

    Jennifer Lawrence at the red carpet

    It’s no secret that it was a rough couple of months for Jennifer Lawrence and countless other celebs whose selfies were leaked after their cloud accounts were compromised. Since we’re based in LA, we’re familiar with the pressures of life in the spotlight, so we decided to help celebs like Ms. Lawrence by sharing the secret to protecting their digital privacy.

    Let’s Look at How Selfie Leaks Happen

    When you take selfies on your iPhone or Android, they may be automatically uploaded to whichever cloud service you signed up with. Most of these cloud services do encrypt your data when it is saved in the cloud. But the question is, how strong is the encryption?

    The encryption key to your data is often decided by the service itself, meaning the service provider has the master-key in their servers. That leaves your selfies vulnerable to prying eyes who can find various means of accessing your account, which is how so many celebrities had their private selfies leaked to the public.

    Does the Two-step Authentication Offered by Some Services Prevent Hacks?

    The answer is often ‘no’. While helpful, two-step authentication is not a foolproof method. Employees of your cloud service, who may have access to the service’s system, can simply bypass the two-step method and snatch your selfies.

    So would a strong password prevent people from cracking your data?

    A strong password is another step in having solid data security because it makes it difficult to guess the right key. But it is by no means a guarantee that hackers can’t sidestep your password through ‘forgot password’ email interceptions, or that an employee won’t have direct access to that information. You simply need more than a strong password.

    So What Is the Solution to Saving Jennifer’s Selfies?

    The answer is Private Key Encryption.

    Private key is simply the most secure way to protect your data. Period. So secure in fact, that had Jennifer Lawrence been using a cloud storage solution with a private key, her selfies never would have hit the limelight.

    Our optional private key would have made it impossible for others to access Jennifer’s data. She could have chosen the encryption key that unlocks her data. The key would have never been stored in our systems and only Jennifer could have accessed her private photos.

    Now Let’s Summarize How IDrive Can Protect Your Selfies

    First we use 256-bit AES encryption where we apply our ‘Private Key’ encryption, an optional keyphrase used to encrypt your data. The key is chosen by the user–Jennifer Lawrence, for instance–so we never know what it is. That means no one but Jennifer can ever access her data. That’s real privacy. That’s what Jennifer deserves. That’s what everyone deserves.

    So Here’s How Celebs Can Use IDrive to Protect Their Selfies:

    1. No matter what kind of selfies you’re taking — we don’t judge! — back them up securely with IDrive. Keep your privacy in your hands, not those who will mishandle it.
    2. Choose a private key, so no one but you can access your data. That way you can still protect those memories without fear of them falling into the wrong hands.

    The hard lesson learned from the celebrity selfie leaks is that data is more than just data, it’s our digital life. Now celebs have an opportunity to protect their privacy the right way with IDrive.

    To help the effort, we’re launching a special page dedicated to helping spread the word of secure selfies, called saveourselfies.com. We’re also offering a special deal to any celebrity affected by the leaks, or any well-known personalities who want to protect their data: They’ll get free, unlimited mobile backup for life, along with instructions on how to ensure their private data stays private. Acceptance will be on a case-by-case basis. If you’d like to learn more, e-mail us at info@saveourselfies.com, or visit www.saveourselfies.com.

     

    (Image courtesy Wikipedia, edited for size.)

  • Upgrading to OS X Yosemite? Backup Before You Make the Climb

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    Apple released OS X 10.10 last Thursday, and Mac users are eager to update. There’s nothing quite like that “new OS smell”! But upgrades are a tricky process, and any errors or problems along the way could spell disaster for your Mac, and all the photos, videos, and documents contained in it. Before you make the move up to Yosemite, we want to remind you to backup your data to make sure you don’t lose anything important. 
     
    With IDrive, you can set up a backup within seconds via our desktop application or web-based dashboard. Once your data is safely stored in the cloud, you can download OS X Yosemite from the App store. Most likely, the installation will go smoothly, and you’ll be off and running without a second thought. But if something does go wrong, with all your most important data backed up with IDrive, you’re just a couple of clicks away from being back in business!
     
    You can even use IDrive’s Hybrid Backup feature to backup your data to a local device, so if you have a lot of data to move, you can store it locally in an external device, for quick recovery in case of a crash! So just in case your Mac goes bonkers during your update, backup your data with IDrive first. It’s better to be safe with backup than sorry without!  
  • UPDATE: We’ve Resolved The iOS8 Camera Upload Issue

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    Last month, iOS8 caused a pesky camera upload issue for some users of our mobile app. Today we released an update to our iOS app which avoids this problem altogether.

    This issue was caused by Apple changing their default photo album name from “Camera Roll” to “Recently Added” in iOS8. Previously backed up photos were recognized as unique images due to their new names, and duplicate copies of them were backed up to the user’s IDrive account. This is no longer an issue.

    If you don’t have automatic updates enabled in your device’s iTunes and App Store settings, you can download our latest iOS app here.

  • Big Apple, here we come! We’re headed to Interop New York!

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    IDrive will be exhibiting this week at Interop New York, a leading independent technology conference and expo. This is a chance to talk shop with us about how our online backup solution can make data protection faster, easier, more affordable, and securer for you and your business.

    In particular, we’ll be showcasing IDrive’s DataCenter Edition, which makes the big task of Linux server backup faster and more user-friendly. This enterprise level cloud backup solution skips the usual hassle of running command line scripting altogether. Users can also manage their data from anywhere, even their mobile device. So if you’re getting a headache each time you do a backup, feel free to stop by and chat with us about the solution.

    The Interop New York expo will take place Wednesday, October 1 and Thursday, October 2, 11 a.m. – 5 p.m.

    IDrive will be at booth 339. Don’t forget to stop by. We’d love to show you our latest innovations, and sign any autographs. See you there!

  • Could Backing Up Your Phone Be Good For Your Health?

    We hear a lot of different things these days about what’s good and bad for us. Sometimes eggs are bad for us, and other times they’re good. Same with salt, even. But the latest item in our daily lives that could be causing us harm might surprise you.

    It may sound a little strange, but this article from Quartz discusses the physiological effects we get from using our smartphones every day – checking e-mails and sending tweets send little jolts to the pleasure centers of our brain, and there’s a ‘withdrawal’ effect if we happen lose that device. Add that to the stress of losing potentially irreplaceable information, or those private items being in the wrong hands, and suddenly you’ve got a recipe for serious stress!  The The physical affects of anxiety are very real, and the researchers have an interesting solution to the problem: back up your phone!

    Knowing that your important photos, videos, contacts, and other data is secure can help reduce the stress you go through when you lose your smartphone, and make getting life back to normal much easier. IDrive has these capabilities more, all within a single account!

    So don’t stress the next time you can’t find your phone; just take a deep breath, and remember you’ve got everything that matters safe within IDrive.

  • Keep data safe in the face of new Virus Threats – Check out IDrive Rewind

    We recently featured our IDrive Rewind service, which provides up to 30 previous versions of secure data backups, ideal for users who want to protect their data from Crypto Virus attacks and other harmful ransomware threats. Rewind is back in the spotlight due to the recent outbreak of new, more complex Crypto Viruses.

    Crypto Viruses are extremely serious threats in which data is encrypted by a third party and held for ransom, making it impossible for users to access their data. Critroni, a new virus, more powerful than the very resilient and well known CryptoLocker, is an advanced program that encrypts data faster and makes data recovery even more impossible. Another threat, Simplocker, is a program that encrypts data on Android phones as well as their SD card archives, so even data backups stored on the SD card will be inaccessible.

    Rewind offers an improved method for accessing and restoring data so, in the event your data is compromised by a virus threat, you can restore a clean version of your data. And, even if the latest file in your backup is corrupt, you can revert back to previous unaffected file/folder versions. This enables users to restore files to their computers and avoid paying the ransom that many virus creators demand in exchange for the key that they claim will unlock the encrypted data. (In many instances, even when the ransom is paid, the encrypted data is never restored and is still permanently lost.)

    Rewind Features:

    • File Versioning for up to 30 previous files.

    • Folder Versioning for up to 10 previous folder versions.

    • Previous files/folders do not take up storage quota space.

    • Users can go into their backup history and restore earlier versions of files or folders in bulk rather than restoring files one by one, which is very time consuming.

    Proactively protecting data with online backup is key for ensuring that a copy of all data is secure in an offsite location, and unreachable to Crypto Viruses. If you already have an IDrive account, you can utilize Rewind for no additional charge at any time!