IDrive 2014 Mobile Report: Who Cares More about Privacy, Android or iOS Users?

Since announcing our Unlimited Mobile Backup plan for $4.99/year last month, we’ve had hundreds of thousands of new mobile users backup tons of their photos and videos. With a wealth of data about iOS and Android user preferences on our hands, we were able to compare both groups to discover which platform backs up more photos and videos, and which platform is more likely to choose our private key encryption to protect their data.

Looking at a small fraction of our mobile user base (20K iOS and 20K Android), we set out to discover who cares more about privacy, Android or iOS users. The results are fascinating.

Picture This

So who worries more about backing up their selfies? By no small degree, iOS users backed up more photos to the cloud than Android:

  • Android: 4,106,868 Photos
  • iOS:        6,149,578 Photos

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That’s over 10 million photos that are not only secured with 256-bit AES encryption but accessible from any device the user has linked to their IDrive account. iOS users backed up an average of 307 photos, where Android’s average was 205 per user.

Lights, Camera, Backup!

In addition, Apple folks backed up more videos than Android consumers:

  • Android: 121,578 Videos
  • iOS:        151,479 Videos

backedupvids

But what do the numbers say about user preference regarding privacy?

Privacy in the Palm of Your Hand (If You Want It)

When it comes to privacy concerns, our study shows there’s a pretty big difference between users of the world’s two most popular platforms. Namely, one platform was way more likely to choose a private key to encrypt their data.

Private key is the best way to keep your cloud data safe. You get to choose a unique key-phrase that encrypts your files, and that key is kept off of our servers, so no one but you can ever unlock your data.

We found that iOS users are much more likely to choose our private key encryption than Android, strongly suggesting that Apple users care more about privacy:

  • Total # of Android users surveyed: 20K
  • Private key users:                            460
  • Total # of iOS users surveyed: 20K
  • Private key users:                    632

privatekey

Whatever factors might explain why iOS users are more prone to protecting their data, the conclusion is simple: People should be more aware about how to protect their data no matter what platform they use.

We’re living in a post-leaks era in which our photos, videos, and business documents are at risk if not protected. Since they are the backbone of our lives, we should treat them as such by securing them in the cloud with encryption that can’t be broken.

 

Posted in IDrive Blog

Hey, Folks! Here’s the Latest News about IDrive

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It’s been an eventful past few months here at IDrive. We wanted to catch you up with our latest activity, as well as a cool new feature that protects data from what’s become an important facet of many of our digital lives.

Our Latest Review

Charles Martin from the Mac New Network recently wrote a great review of our backup solution. He really understood what we do best–which is give our users the cloud backup space they need at an affordable price, while providing great features to protect their data–and we appreciate that he recognized that.

“IDrive appears to have hit on a good middle ground,” writes Charles, “offer lots of space at a very reasonable sum, while providing a lot of configuration options, full data encryption, instant sync, multi-platform support, and even alternate ways of getting data uploaded in the first place.”

We couldn’t have said it better ourselves!

IDrive at CES

We’ll be exhibiting at the upcoming 2015 International CES January 6 – 9 in Las Vegas, NV. This is where home and business users experience firsthand the latest innovations in global technology. IDrive will be showcasing our backup solution, as well as offering the most current advice on how to protect your data.

Visit us at Booth 70870 at the Sands Expo Center for some face to face time about the best solutions for backing up and securing your data in the cloud, and some exciting announcements about what we’ll have to offer in 2015. We’ll be glad to see you!

We’re Backing Up Instagram

Our mobile app now has Instagram Backup. You can easily move your Instagram photos from device to device, and protect them in the cloud with our super-secure private key encryption.

This feature is sure to come in handy. For example, what if you delete your Instagram account? This tool will backup all your photos in one fell swoop so you can access them from any device after you jump ship. It also makes it possible to share your IG’s with people who don’t have the app.

Instagram Backup includes:

  • Gallery View, enabling you to share, download, rotate, delete and print photos while viewing them in normal or full-screen mode

  • Sharing across email, Facebook and Twitter

  • 256-bit military grade encryption with a private key option

That’s it for now! But we’re always evolving our solution to meet your needs as new data trends come up, so stay tuned. You can also always feel free to visit our features page for the latest information about IDrive.

Posted in IDrive Blog

We Are Thankful For Online Backup

thanksgiving

Thanksgiving is about appreciating the little things that make life a lot better, that will be there for us no matter what. Friends, family, and online backup. Yes, online backup. It shelters our digital lives in a cold, hard digital world. So this Thanksgiving we’re giving back to backup and the people who make it possible. We’re backing them up, if you will, into a little warm place in our hearts, where they can feel just as secure, accessible, and warm and fuzzy as the critical data they protect.

Sharing is Caring

We are thankful for the ability to share files with our loved ones over a secure link. Boy does that come in handy sometimes. And in the sharing process, we never have to worry about our private selfies getting hacked by some creepy dude in, say, Plymouth, MA, a town which is not the same place it was when the pilgrims landed. With IDrive, you can safely share stuff via email, Facebook and Twitter. And we appreciate it!

Data Security is Emotional Security

The pilgrims couldn’t imagine life without muskets, compasses and large black hats with giant golden buckles. We find it hard to imagine living without encryption. Same difference. And we know people feel the same way, which is why we share our military-grade 256-bit encryption with everybody. We also offer a private key option that’s the securest possible way to protect your data because it makes it accessible only by you. That means a lot to us and our users, as well as the selfie-snatching cyber-criminals it protects us from.

Upload Seeding

This might sound like a modern day agricultural practice, but it really means having a cloud service upload large amounts of data for you so you can save yourself a lot of time and bandwidth. If you have big data to move, IDrive will send you a temp USB drive, which you upload your data to and mail back to us. We then upload all your stuff to the cloud. This service has a quick turnaround for the amount of data involved–you can upload up to 3TB in under a week. That sure beats the Mayflower’s 66 day voyage across the Atlantic.

The first time you use IDrive Express, we’ll ship you a drive for free out of the goodness of our hearts. You can bet the pilgrims wished they’d had that kind of speediness and convenience. Wifi must have really sucked back then.

Across the Universe

Universal backup. Ah. We are so very glad that this unicorn of a backup feature, which is only offered by a few services including IDrive, has come into being in the universe. Some services only allow backup for a single computer, and charge you extra money per extra device. That’s just evil considering that most households have at least 5 devices under their roof. And that’s why we’re thankful for universal backup, which let’s you backup an unlimited amount of devices at no extra cost. We’re getting all spiritually connected with our users just thinking about it.

The Pioneers

Finally, we’re most thankful to our engineering team, who makes backup easy-to-do, convenient and safe. We are thankful for the amazing technology they continue to develop and make better than before. They are the pioneers who figure out how to live life on the digital frontier. And they’re so gracious to share their tools and strategies with the rest of us so we can live better ourselves. We appreciate that just as much as our users. Thanks.

Posted in IDrive Blog

Jennifer Lawrence, IDrive Has the Solution to Protecting Your Selfies

Jennifer Lawrence at the red carpet

It’s no secret that it was a rough couple of months for Jennifer Lawrence and countless other celebs whose selfies were leaked after their cloud accounts were compromised. Since we’re based in LA, we’re familiar with the pressures of life in the spotlight, so we decided to help celebs like Ms. Lawrence by sharing the secret to protecting their digital privacy.

Let’s Look at How Selfie Leaks Happen

When you take selfies on your iPhone or Android, they may be automatically uploaded to whichever cloud service you signed up with. Most of these cloud services do encrypt your data when it is saved in the cloud. But the question is, how strong is the encryption?

The encryption key to your data is often decided by the service itself, meaning the service provider has the master-key in their servers. That leaves your selfies vulnerable to prying eyes who can find various means of accessing your account, which is how so many celebrities had their private selfies leaked to the public.

Does the Two-step Authentication Offered by Some Services Prevent Hacks?

The answer is often ‘no’. While helpful, two-step authentication is not a foolproof method. Employees of your cloud service, who may have access to the service’s system, can simply bypass the two-step method and snatch your selfies.

So would a strong password prevent people from cracking your data?

A strong password is another step in having solid data security because it makes it difficult to guess the right key. But it is by no means a guarantee that hackers can’t sidestep your password through ‘forgot password’ email interceptions, or that an employee won’t have direct access to that information. You simply need more than a strong password.

So What Is the Solution to Saving Jennifer’s Selfies?

The answer is Private Key Encryption.

Private key is simply the most secure way to protect your data. Period. So secure in fact, that had Jennifer Lawrence been using a cloud storage solution with a private key, her selfies never would have hit the limelight.

Our optional private key would have made it impossible for others to access Jennifer’s data. She could have chosen the encryption key that unlocks her data. The key would have never been stored in our systems and only Jennifer could have accessed her private photos.

Now Let’s Summarize How IDrive Can Protect Your Selfies

First we use 256-bit AES encryption, the same level of security which the NSA approved for locking up ‘TOP SECRET’ information. Then we apply our ‘Private Key’ encryption, an optional keyphrase used to encrypt your data. The key is chosen by the user–Jennifer Lawrence, for instance–so we never know what it is. That means no one but Jennifer can ever access her data. That’s real privacy. That’s what Jennifer deserves. That’s what everyone deserves.

So Here’s How Celebs Can Use IDrive to Protect Their Selfies:

  1. No matter what kind of selfies you’re taking — we don’t judge! — back them up securely with IDrive. Keep your privacy in your hands, not those who will mishandle it.
  2. Choose a private key, so no one but you can access your data. That way you can still protect those memories without fear of them falling into the wrong hands.

The hard lesson learned from the celebrity selfie leaks is that data is more than just data, it’s our digital life. Now celebs have an opportunity to protect their privacy the right way with IDrive.

To help the effort, we’re launching a special page dedicated to helping spread the word of secure selfies, called saveourselfies.com. We’re also offering a special deal to any celebrity affected by the leaks, or any well-known personalities who want to protect their data: They’ll get free, unlimited mobile backup for life, along with instructions on how to ensure their private data stays private. Acceptance will be on a case-by-case basis. If you’d like to learn more, e-mail us at info@saveourselfies.com, or visit www.saveourselfies.com.​

 

(Image courtesy Wikipedia, edited for size.)

Posted in IDrive Blog

Dr. Phil Has Trust Issues with Cloud Backup. We’ve Got the Encryption Prescription!

dr.phil

This week TV’s Dr. Phil revealed he is dealing with his own feelings of insecurity—cloud insecurity. In an article by USA Today, the television therapist admitted that he loves technology, but doesn’t trust the cloud, and prohibits his employees from backing up. His reason for keeping his heart closed to online backup? He doesn’t want to risk being hurt by data loss. Since we’re experts on data security, we’ll treat Dr. Phil with the same no-nonsense therapy he offers guests on his show.

Symptoms

In the same blunt manner he uses to treat patients, Dr. Phil has said of the dangers of cloud backup, “If you don’t put it in, it can’t break.” It appears he needs a taste of his own medicine, as he is clearly displaying symptoms of acute fear of technology. Not only does the good doctor not realize how much leverage cloud storage will give him over his data, he doesn’t realize he can safely backup to the cloud as long as his data is securely encrypted using IDrive online backup.

So how can IDrive help Dr. Phil live a more healthy digital life? First let’s look at the root cause of the problem.

Causes

There are plenty of valid causes for the tension Dr. Phil feels about cloud backup, notably the NSA scandal and the steady flow of celebrity selfie leakage. Certainly our favorite TV therapist, a celeb himself, doesn’t want his private selfies leaked. Nor does the public for that matter. But by refusing to use cloud storage, Dr. Phil’s missing out on one of the best ways to protect data. Accessibility, affordability, security, emotional fulfillment. Dr. Phil is probably not getting these things from his current backup solution, which is to upload his files to a thumb drive and bury it in the backyard like a dog bone.

Diagnosis and Treatment

Dr. Phil is clearly suffering from cloud anxiety syndrome.

The most effective treatment for cloud anxiety is called Private Key Encryption, which makes your data virtually impossible to crack. It could have spared celebs like Jennifer Lawrence, Kate Upton and Kim Kardashian from having their selfies revealed to the public. But services like iCloud–whose compromise led to the leaks–and Dropbox don’t offer it.

IDrive offers a private key option which allows you to choose your own key, which is never kept on our servers. That means the only person who can unlock Dr. Phil’s data is Dr. Phil. It makes cloud storage as secure as possible, so you can keep all your digital life accessible across all your devices with no worries. In other words, it’s the cure for cloud anxiety syndrome. No shovel or wheelbarrow required.

If treated quickly, Dr. Phil will also benefit from IDrive’s amazing features, including:

  • Backups and restores from any device, anytime and anywhere
  • Protection against natural disasters, wear-and-tear and viruses
  • Convenient file syncing across any linked devices
  • Military grade 256-bit AES encryption with a private key option

With IDrive, Dr. Phil can enjoy all the benefits of cloud backup while staying safe from online threats. Just what the doctor ordered.

 

Posted in IDrive Blog

We Support Net Neutrality Because It Supports Innovation

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This week President Obama took a stand on net neutrality, calling on the Federal Communications Commission to classify the internet a public utility. Since this is a big topic that will affect the tech industry in a big way, we wanted to express our support for net neutrality. Why? We think it’s important to keep the playing field level for everyone. Not only is this important for the growth of startups, it’s important to well-established cloud services like ours. We want to continue offering the best experience for our users, with the fastest backups and restores possible.

If the FCC does away with net neutrality, internet service providers will be able to charge services such as ours differently depending on where data is coming from, or where it’s going, and slow down those who refuse or are unable to pay. That gives preferential treatment to those who can afford the “fast lane fees,” and slows down the rest. We think that could stifle the growth of potentially phenomenal startups, and disrupt the services that well-established cloud services such as IDrive provide. There will be less competition out there, and that means less innovation.

A free and open internet is great for both startups and established businesses, which is great for the tech industry. Net neutrality gives us a wider, more fertile seedbed for startups to grow, and helps services like IDrive continue to grow based on their merit, not how much they pay ISPs. That means more startups can keep bringing better and better products and services into the world.

An open and free internet gives innovation the room it needs to flourish. An internet run by ISP gatekeepers will simply make that growth more difficult. The free flow of ideas is what made the internet what it is today — a place where those with the biggest ideas, and not the biggest pocketbooks, come out on top. We’d like to see the FCC keep it that way.

Posted in IDrive Blog

IDrive Now Offers Unlimited Mobile Storage

idrive unlimited mobile

 

Many of you exclusively use mobile devices for your every day computing, from social networking to taking pictures on a vacation to running your business on the move. We created a plan exclusively for you with no storage limits that covers all of your mobile devices.

We’re now offering unlimited storage for up to 5 of your smart phones or tablets for only $4.99 per year. That gives you all the space you need to protect your digital life.

IDrive also puts the key to your data in your hands with private key encryption, so no one but you can access your critical files. This is in addition to the already powerful security we offer with 256-bit AES encryption, the same protection approved for use in encrypting TOP SECRET information by the government. With the recent celebrity photo leaks, you know how important protecting your privacy is. This is a level of control that not even iCloud or Google Drive provide.

As mobile devices continue to evolve, so does the amount of mobile data we use to store our digital lives. The largest first generation iPhone stored 16 GB. But today, the iPhone 6’s storage capacity can reach a whopping 128 GB. With the average household now having multiple smart phones and tablets, it adds up. We created this unlimited plan so that you can protect ALL of your critical data on all these devices without worrying about the storage limits.

Features:

  • Backup and Restore your mobile data with a single tap
  • Easily sync files between all linked devices
  • 256-bit AES encryption with an optional private key for extra layer of protection
  • Facebook and Instagram Backup: backup and restore your selfies from any linked device
  • Selectively backup and restore files
  • Share files and folders over a single, secure link
  • Automatic upload option protects your photos and videos as soon as they are taken via wifi or cellular data
  • Lock app with a passcode
  • Easily unlink devices which are lost or stolen
You can learn more about our mobile features here. When it comes to protecting your mobile data, there should be no limits. IDrive for Mobile is available today at the App Store and Google Play.
Posted in IDrive Blog

This Halloween, Survive The Horror of Data Loss with Online Backup

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Halloween’s not just scary awesome. Between the costumes, decorations, party supplies and pumpkin paraphernalia, it’s scary expensive, too. But it makes it all so worth it to document the whole spooky, silly experience of Halloween with memorable photos and videos that we can smile upon later. That’s why this Halloween, while you’re protecting yourself from all manner of ghoulies, you should remember to securely backup your photos and videos in case of data loss, too. Sure. Vampires that disappear in a puff of smoke are pretty spooky. But not as frightening as real family photos that really disappear from your hard drive in a real puff of smoke! That’s real horror.

As we showed you last Halloween, horror stories of crippling data disasters happen more often than you think. Everyone knows how easy it is to ruin your hard drive just by spilling an ounce of coffee on your computer. But have you considered the more common causes of data loss? Let’s see: Data-eating zombies, flesh-eating cryptoviruses, territorial werewolves – the list could go on. And during the witching hour, anything could happen!

The best way to protect your Halloween selfies from certain doom is a magical spell called IDrive Online Backup. IDrive offers a 256-bit AES encryption with the option of choosing a magical private key that can keep even Frankenstein’s monster out of your data. So folks, remember this Halloween: Memories, like brains, can be eaten by zombies. Data, when protected by IDrive, can last a lifetime.

Posted in IDrive Blog

Upgrading to OS X Yosemite? Backup Before You Make the Climb

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Apple released OS X 10.10 last Thursday, and Mac users are eager to update. There’s nothing quite like that “new OS smell”! But upgrades are a tricky process, and any errors or problems along the way could spell disaster for your Mac, and all the photos, videos, and documents contained in it. Before you make the move up to Yosemite, we want to remind you to backup your data to make sure you don’t lose anything important. 
 
With IDrive, you can set up a backup within seconds via our desktop application or web-based dashboard. Once your data is safely stored in the cloud, you can download OS X Yosemite from the App store. Most likely, the installation will go smoothly, and you’ll be off and running without a second thought. But if something does go wrong, with all your most important data backed up with IDrive, you’re just a couple of clicks away from being back in business!
 
You can even use IDrive’s Hybrid Backup feature to backup your data to a local device, so if you have a lot of data to move, you can store it locally in an external device, for quick recovery in case of a crash! So just in case your Mac goes bonkers during your update, backup your data with IDrive first. It’s better to be safe with backup than sorry without!  
Posted in IDrive Blog

UPDATE: We’ve Resolved The iOS8 Camera Upload Issue

iOS-update-blog

Last month, iOS8 caused a pesky camera upload issue for some users of our mobile app. Today we released an update to our iOS app which avoids this problem altogether.

This issue was caused by Apple changing their default photo album name from “Camera Roll” to “Recently Added” in iOS8. Previously backed up photos were recognized as unique images due to their new names, and duplicate copies of them were backed up to the user’s IDrive account. This is no longer an issue.

If you don’t have automatic updates enabled in your device’s iTunes and App Store settings, you can download our latest iOS app here.

Posted in IDrive Blog