IDrive Study: Which Email Platform’s Users Care More about Protecting Their Data?

IDrive ran a study looking at 50,000 users who joined us recently in the month of Jan. 2015. Specifically, we took note of which email providers they use, in order to figure out which platform’s users were more likely to go the extra mile to secure their data with a backup solution, and why. Here’s what we found:

 

Pie-chart-2

The above chart shows email platform preferences of the 50K IDrive users accounted for in our study. As you can see, Gmail users made up the bulk of our new signups. More than half of the people who signed up for IDrive within the timeframe we researched were Gmail users, while the other half was split variously between other providers.

This comes as no surprise, as Gmail became the most popular email service worldwide in 2012. But something occurred to us when we compared the most recent market share report for the three most dominant email providers with the signup shares from our study:

 

Pie-chart-1 

It turns out Gmail has 42.5% of the overall market share. But when we compared that to the percentage of IDrive’s Gmail signups (31.9K users out of 50K), we arrived at a 58% share. Interestingly, the other two major email providers saw no such increase. The share of Hotmail users who signed up for IDrive is 27.4%, almost identical to their market share, and Yahoo’s signup share is 9.1%, well below their 2012 market share of 28%. This means that more Gmail users are going with IDrive than your average internet user. It would appear that they’re not only more actively looking for a secure cloud backup solution, but inclined to choose a solution outside of Google’s ecosystem.

One would imagine users of Gmail would naturally turn to its sister-application, Google Drive, to meet their cloud backup needs. So why are so many Gmail users going with another cloud storage solution (us) instead? Moreover, what do people want today that Google Drive isn’t currently offering?

Google users crave better Cloud Backup functionality & security

Other solutions in the marketplace are utilizing 256-bit AES encryption from end-to-end, giving users true peace of mind about their data being 100% secure. There’s an even higher level of protection called private key encryption, which ensures only the user can access their data with a unique key phrase.

So why are so many Gmail users looking for more than what Google Drive offers? Is it our 256-bit AES encryption with private key protection? Our Editors’ Choice award-winning applications? Whatever the reason, when it comes to backup, clearly Gmail users want more.

Posted in IDrive Blog

IDrive Earns the PC Mag Editors’ Choice Award

pcmag_award

We’re pleased to announce that IDrive is the recipient of the 2015 PC Mag Editors’ Choice Award!

PC Mag’s Michael Muchmore wrote an in-depth article on us to supplement our win, and in it he cited our affordable pricing, high-level encryption, award-winning mobile app, and universal backup capability as a few of the unique features that helped us stand out. Here are some highlights from PC Mag’s spotlight of IDrive that we’re particularly proud of:

  • “IDrive offers one of the best value propositions among the many online backup providers I’ve encountered.”
  • “…the private encryption key option means you alone will be able to access your backed-up files.”
  • “A bargain $4.99 per year plan gets you unlimited backup just for your mobile device.”
  • “None of its plans limit the number of devices you can back up or restrict you from including external or network drives.”
  • “IDrive does just about everything you need an online backup service to do—and more.”

To say that winning this Oscar of the technology world means a lot to us is a bit of an understatement. Through the years, our core belief has always been the same: If we provide a great cloud backup solution, we’ll improve people’s lives–from the living room to the office–by making data safer and easier to manage than ever before. To have our efforts recognized by PC Mag today is not only a great honor for our team, but a validation of who we are and what we set out to do back in 2007.

It’s that level of excellence which IDrive will continue striving for moving forward.

Posted in IDrive Blog

Introducing Disk Image Backup for IDrive!

shutterstock_111879617

This one goes out to all our partners and customers who have asked for a full system backup feature. IDrive’s Disk Image Backup is an all-encompassing solution that backs up your entire system image, including programs, settings, files, folders, and even your operating system. If disaster strikes, you can quickly restore all your data while retaining your system’s structure.

Business as usual is a good thing

Business continuity is the heartbeat of an organization. Our Disk Image Backup keeps your business running during system failures by expediting the restoration process. All of your data  is replicated to a secondary location from which it can be quickly recovered. You can close the gap between crashes and restores, as well as perform seamless data transfers between different platforms; a rare and nifty functionality.

This feature supports backup from Windows operating systems, including servers, and can restore to Mac or Linux.

Disk Image Backup comes with Universal Backup. That means you can backup any number of devices at no extra charge. Some services ask for more money per additional device. IDrive doesn’t. That puts a little more money in your pocket to invest in bigger, better things like your business.

We’ve made Disk Image Backup easy to implement through the IDrive application. Need to backup your entire system? Sign up for IDrive today.

 

Posted in IDrive Blog

IDrive at CES 2015

IMG_1352

IDrive went big last week at the 2015 Consumer Electronics Show in Las Vegas, one of the largest tech conventions in the world. We shared a lot of advice on the latest solutions for securing data with many techies and industry leaders alike, and we were pleasantly surprised to meet those of our users who stopped by for some face-to-face time with IDrive. For those who couldn’t be there, here’s a recap of IDrive’s experience at CES.

Introducing IDrive Wi-Fi at the Big Event

We started the New Year with an exciting release, IDrive Wi-Fi, and thought there was no better place to unveil it than CES. When we showcased our new 1 to 2 TB wireless drive at the Sands Expo hall, which featured Smart home products and wearables, we were pleased by the enthusiasm folks showed while holding this sleek, smartphone-sized drive in their hands.

IDrive Wi-Fi is a personal cloud in your pocket, enabling you to quickly backup and restore data over a local connection, while keeping it safely encrypted in the cloud. All data stored on IDrive-Wifi is protected with military-grade 256-bit AES encryption along with an optional private key. We also allow you to backup an unlimited amount of computers, smartphones and tablets into one IDrive Wi-Fi device, which is compatible on a variety of devices such as PC, Mac, Android and iOS.

To meet everyone’s needs, we offer IDrive Wi-Fi in two convenient plans:

  • 1TB IDrive Wi-Fi includes 1-year of 1TB IDrive Pro Personal for $99.99
  • 2TB IDrive Wi-Fi includes 1-year of 1TB IDrive Pro Personal for $149.99

Click here to read more about how this amazing little device can make backups faster and easier than ever.

In the News

Our release of IDrive Wi-Fi at CES earned us a lot of attention from the press, which, of course, we humbly accepted. We owe a special thanks to TechCrunch for a great review of IDrive Wi-Fi that we feel captures its value well. We work hard to put out the best products and appreciate it when folks like TC give us positive feedback.

IDrive Wi-Fi was also featured in VentureBeat, SlashGear, and Ubergizmo this week. Click through to any of these articles for more info on IDrive’s latest innovation.

Quotes from CES

Finally, we want to close off our recap of the 2015 CES with a few quotes to sum up the experiences of those team members in attendance this year.

“All the smart home technology was really cool. I’m looking forward to controlling my A/C with my phone!” - Matthew Harvey, Communications Manager

“That wearable selfie-snapping drone is something straight out of science fiction, and I can’t wait to get my hands … well wrist on one!” - Shane Bingham, Business Development Manager

“Yeah, but the facial scanner for 3D Printers will make selfies a thing of the past!” - James, Support/QA team member

“The most interesting product for me at CES this year had to be DNA Vault, even if the concept is completely fictional at this point–something like backing up your DNA for future use, if there will be any. Imagine being able to restore your cells to the state you were in at age 20, when you are actually 70! Straight out of science fiction.” -Raghu Kulkarni, CEO - Raghu Kulkarni, CEO

“My favorite product was the solar-powered Luci lantern. It’s an inexpensive way to light up any area. No wires. No batteries. You just pick the color to match the surrounding.” - Maryam Mousavi, Property/Office Manager

Until next year, CES!

 

Posted in IDrive Blog

Introducing IDrive Wi-Fi

Screen Shot 2015-01-06 at 12.25.31 AM

Today we’re launching IDrive Wi-Fi, a new storage device that packs the functionality of cloud backup with the added convenience of local connectivity, and up to 2TB of data. We’ve built in plenty of storage, the highest level of security, and wifi capability to give people faster, safer and easier data restores to any of their devices.

We’ll be unveiling IDrive Wi-Fi at the 2015 International CES January 6 – 9 in Las Vegas, NV. Visit us at Booth 70870 at the Sands Expo Center to see it up close and learn more about protecting your digital life with IDrive.

Your Own Personal Encrypted Cloud 

IDrive Wi-Fi can hold thousands of videos, photos, and documents, while offering the ultimate in protection and privacy. Just backup your files from your computers or mobile devices to IDrive Wi-Fi over a speedy wireless connection, then quickly restore to any device linked to your IDrive account–all without plugging in.

So how is restoring quicker with IDrive Wi-Fi? It’s a matter of proximity.

Restoring data via a direct line from the cloud is convenient–you can do it from anywhere, anytime–but it’s not always the fastest route. Restoring from IDrive Wi-Fi is local, less of a moon jump. Any data you need to backup fast can be restored from a strong local connection in a matter of minutes.

A Little Vault

Every byte of data uploaded to IDrive Wi-Fi is shielded with the highest level of security available today.

IDrive protects data with military-grade 256-bit AES encryption, which the United States government has approved for securing classified documents. We also offer a private key option, so the only person who holds the key to unlocking your data is you.

Our multi-layered encryption comes built-in to IDrive Wi-Fi, making it your own encrypted locker where private files stay private.

Backup Across the Universe

IDrive Wi-Fi is compatible with all your smartphones (iOS and Android), tablets and computers (PC and Mac), making the potential for better data management great. For IDrive users, backup is universal. You can backup any number of any device at no extra charge.

Mobile users who constantly run out of storage space can expediently backup photos or videos locally with IDrive Wi-Fi, easily freeing up space for them to continue snapping selfies, without deleting any of their files.

The Deal

IDrive Wi-Fi is available in two different options, which come with a year of IDrive:

  • 1TB IDrive Wi-Fi includes 1-year of 1TB IDrive Pro Personal for $99.99

  • 2TB IDrive Wi-Fi includes 1-year of 1TB IDrive Pro Personal for $149.99

We’ve introduced the perfect complement to our backup solution, giving you a fast pass for backing up your most critical files from all your devices, in addition to the security and accessibility of cloud backup. Want privacy for your data, with the convenience of wifi? Get IDrive Wi-Fi today.

Make sure to share some face to face with us about the latest innovations in cloud backup at the 2015 International CES January 6 – 9 in Las Vegas, NV, Booth 70870.

Posted in IDrive Blog

This New Year, Resolve to Protect Your Data

People watch fireworks at the National M

We recently discovered that, although protecting data is a major concern for most Americans, for some reason, people still aren’t getting around to securing their privacy with encrypted cloud backup. A survey of 607 Americans conducted back in November suggested that the majority of people living in the U.S. fear for their privacy when using technology. But as we uncovered in our Mobile User study last month, not everyone is on top of keeping their data safe. In fact, we found that iOS users are generally more concerned about privacy, or at least doing something to protect it, than Android users.

In light of the New Year–and the results of our study–we’ve created a list of 4 simple resolutions for protecting your privacy in 2015 using our affordable cloud backup service. IDrive offers an easy-to-use application for making your data just as secure as it is accessible, so you can backup your selfies just in time for the countdown to midnight.

 

1. Backup Everything from Anywhere

tablets

Your first resolution should be a promise to yourself to get all of your data from all of your devices safe and secure in the cloud. Today the way we gather and share our data is growing more and more device-driven. The average person owns multiple devices, including smartphones, tablets and computers running a variety of different operating systems.

To accomplish a comprehensive backup of all your critical files, you’ll have to be able to upload from all of your devices, no matter what type, so you can A) access them from anywhere and B) keep them secure from corruption or device failure.

IDrive is one of the only backup services to offer backup for an unlimited amount of devices. We don’t charge extra per extra device, and we’re cross-platform compatible with Android, iOS, PC and Mac, so you can easily and affordably backup every bit of data you have.

 

2. No More Selfie Leaks in 2015

selfie

Your second resolution should address security. Encryption is the key to keeping your data safe from snooping. But there are many different types of encryption. This year, you can protect your data with the securest encryption available: Private key. Not only does IDrive protect your data with military-grade 256-bit AES, we also give you the unique option of choosing a private key which is known only to you, so no one else can unlock your files.

If you’re worried about people peeping at your selfies, taking advantage of IDrive’s private key encryption is the perfect resolution for leaving your concerns behind in 2014. And we offer it as a free option to all of our users.

 

3. Protecting Your Social Life From Now On

facebook cat

This year, if you resolve to secure all your data in the cloud, you’ll want to backup every facet of your life, including the photos and videos you’ve posted on social media networks. We make this simple with backup solutions for Instagram and Facebook, so you can easily upload all your photos to the cloud in one fell swoop. You can even backup the Facebook photos you’ve been tagged in.

Facebook and Instagram backup will particularly come in handy for those who have made a resolution to delete their profile, and want to keep a digital album of all their selfies and family pics on hand and safe from prying eyes.

 

4. Fastrack Your Backup With IDrive Express

10776749944_c4f0370167_o

To make your New Year’s backup resolution even easier to fulfill, we offer an upload shuttle service so you can easily move all of your data to the cloud without clogging up your bandwidth and wasting precious time on lengthy backups.

The process is fast and easy. We mail you a temporary drive on which you upload all your data. You then mail us back the drive and our Express team quickly uploads your files to your IDrive cloud account where you can access them from any of your devices or computers.
IDrive Express allows you to upload up to 3TB of data within a week. This is a free service, available once per year for our Pro Personal users and three times per year for our Pro Business users.

 

Ringing in the New Year with IDrive

Everyone needs a fresh start sometimes. It gives us the enthusiasm we need to finally get around to the important things we put off. That’s why we’ve made cloud backup easier and safer than ever, so you can ditch your worries about privacy with a few clicks of a button.

Start protecting your digital life this year with IDrive Online Backup.

Posted in IDrive Blog

IDrive 2014 Mobile Report: Who Cares More about Privacy, Android or iOS Users?

Since announcing our Unlimited Mobile Backup plan for $4.99/year last month, we’ve had hundreds of thousands of new mobile users backup tons of their photos and videos. With a wealth of data about iOS and Android user preferences on our hands, we were able to compare both groups to discover which platform backs up more photos and videos, and which platform is more likely to choose our private key encryption to protect their data.

Looking at a small fraction of our mobile user base (20K iOS and 20K Android), we set out to discover who cares more about privacy, Android or iOS users. The results are fascinating.

Picture This

So who worries more about backing up their selfies? By no small degree, iOS users backed up more photos to the cloud than Android:

  • Android: 4,106,868 Photos
  • iOS:        6,149,578 Photos

backedupphotos

That’s over 10 million photos that are not only secured with 256-bit AES encryption but accessible from any device the user has linked to their IDrive account. iOS users backed up an average of 307 photos, where Android’s average was 205 per user.

Lights, Camera, Backup!

In addition, Apple folks backed up more videos than Android consumers:

  • Android: 121,578 Videos
  • iOS:        151,479 Videos

backedupvids

But what do the numbers say about user preference regarding privacy?

Privacy in the Palm of Your Hand (If You Want It)

When it comes to privacy concerns, our study shows there’s a pretty big difference between users of the world’s two most popular platforms. Namely, one platform was way more likely to choose a private key to encrypt their data.

Private key is the best way to keep your cloud data safe. You get to choose a unique key-phrase that encrypts your files, and that key is kept off of our servers, so no one but you can ever unlock your data.

We found that iOS users are much more likely to choose our private key encryption than Android, strongly suggesting that Apple users care more about privacy:

  • Total # of Android users surveyed: 20K
  • Private key users:                            460
  • Total # of iOS users surveyed: 20K
  • Private key users:                    632

privatekey

Whatever factors might explain why iOS users are more prone to protecting their data, the conclusion is simple: People should be more aware about how to protect their data no matter what platform they use.

We’re living in a post-leaks era in which our photos, videos, and business documents are at risk if not protected. Since they are the backbone of our lives, we should treat them as such by securing them in the cloud with encryption that can’t be broken.

 

Posted in IDrive Blog

Hey, Folks! Here’s the Latest News about IDrive

file000984208156

It’s been an eventful past few months here at IDrive. We wanted to catch you up with our latest activity, as well as a cool new feature that protects data from what’s become an important facet of many of our digital lives.

Our Latest Review

Charles Martin from the Mac New Network recently wrote a great review of our backup solution. He really understood what we do best–which is give our users the cloud backup space they need at an affordable price, while providing great features to protect their data–and we appreciate that he recognized that.

“IDrive appears to have hit on a good middle ground,” writes Charles, “offer lots of space at a very reasonable sum, while providing a lot of configuration options, full data encryption, instant sync, multi-platform support, and even alternate ways of getting data uploaded in the first place.”

We couldn’t have said it better ourselves!

IDrive at CES

We’ll be exhibiting at the upcoming 2015 International CES January 6 – 9 in Las Vegas, NV. This is where home and business users experience firsthand the latest innovations in global technology. IDrive will be showcasing our backup solution, as well as offering the most current advice on how to protect your data.

Visit us at Booth 70870 at the Sands Expo Center for some face to face time about the best solutions for backing up and securing your data in the cloud, and some exciting announcements about what we’ll have to offer in 2015. We’ll be glad to see you!

We’re Backing Up Instagram

Our mobile app now has Instagram Backup. You can easily move your Instagram photos from device to device, and protect them in the cloud with our super-secure private key encryption.

This feature is sure to come in handy. For example, what if you delete your Instagram account? This tool will backup all your photos in one fell swoop so you can access them from any device after you jump ship. It also makes it possible to share your IG’s with people who don’t have the app.

Instagram Backup includes:

  • Gallery View, enabling you to share, download, rotate, delete and print photos while viewing them in normal or full-screen mode

  • Sharing across email, Facebook and Twitter

  • 256-bit military grade encryption with a private key option

That’s it for now! But we’re always evolving our solution to meet your needs as new data trends come up, so stay tuned. You can also always feel free to visit our features page for the latest information about IDrive.

Posted in IDrive Blog

We Are Thankful For Online Backup

thanksgiving

Thanksgiving is about appreciating the little things that make life a lot better, that will be there for us no matter what. Friends, family, and online backup. Yes, online backup. It shelters our digital lives in a cold, hard digital world. So this Thanksgiving we’re giving back to backup and the people who make it possible. We’re backing them up, if you will, into a little warm place in our hearts, where they can feel just as secure, accessible, and warm and fuzzy as the critical data they protect.

Sharing is Caring

We are thankful for the ability to share files with our loved ones over a secure link. Boy does that come in handy sometimes. And in the sharing process, we never have to worry about our private selfies getting hacked by some creepy dude in, say, Plymouth, MA, a town which is not the same place it was when the pilgrims landed. With IDrive, you can safely share stuff via email, Facebook and Twitter. And we appreciate it!

Data Security is Emotional Security

The pilgrims couldn’t imagine life without muskets, compasses and large black hats with giant golden buckles. We find it hard to imagine living without encryption. Same difference. And we know people feel the same way, which is why we share our military-grade 256-bit encryption with everybody. We also offer a private key option that’s the securest possible way to protect your data because it makes it accessible only by you. That means a lot to us and our users, as well as the selfie-snatching cyber-criminals it protects us from.

Upload Seeding

This might sound like a modern day agricultural practice, but it really means having a cloud service upload large amounts of data for you so you can save yourself a lot of time and bandwidth. If you have big data to move, IDrive will send you a temp USB drive, which you upload your data to and mail back to us. We then upload all your stuff to the cloud. This service has a quick turnaround for the amount of data involved–you can upload up to 3TB in under a week. That sure beats the Mayflower’s 66 day voyage across the Atlantic.

The first time you use IDrive Express, we’ll ship you a drive for free out of the goodness of our hearts. You can bet the pilgrims wished they’d had that kind of speediness and convenience. Wifi must have really sucked back then.

Across the Universe

Universal backup. Ah. We are so very glad that this unicorn of a backup feature, which is only offered by a few services including IDrive, has come into being in the universe. Some services only allow backup for a single computer, and charge you extra money per extra device. That’s just evil considering that most households have at least 5 devices under their roof. And that’s why we’re thankful for universal backup, which let’s you backup an unlimited amount of devices at no extra cost. We’re getting all spiritually connected with our users just thinking about it.

The Pioneers

Finally, we’re most thankful to our engineering team, who makes backup easy-to-do, convenient and safe. We are thankful for the amazing technology they continue to develop and make better than before. They are the pioneers who figure out how to live life on the digital frontier. And they’re so gracious to share their tools and strategies with the rest of us so we can live better ourselves. We appreciate that just as much as our users. Thanks.

Posted in IDrive Blog

Jennifer Lawrence, IDrive Has the Solution to Protecting Your Selfies

Jennifer Lawrence at the red carpet

It’s no secret that it was a rough couple of months for Jennifer Lawrence and countless other celebs whose selfies were leaked after their cloud accounts were compromised. Since we’re based in LA, we’re familiar with the pressures of life in the spotlight, so we decided to help celebs like Ms. Lawrence by sharing the secret to protecting their digital privacy.

Let’s Look at How Selfie Leaks Happen

When you take selfies on your iPhone or Android, they may be automatically uploaded to whichever cloud service you signed up with. Most of these cloud services do encrypt your data when it is saved in the cloud. But the question is, how strong is the encryption?

The encryption key to your data is often decided by the service itself, meaning the service provider has the master-key in their servers. That leaves your selfies vulnerable to prying eyes who can find various means of accessing your account, which is how so many celebrities had their private selfies leaked to the public.

Does the Two-step Authentication Offered by Some Services Prevent Hacks?

The answer is often ‘no’. While helpful, two-step authentication is not a foolproof method. Employees of your cloud service, who may have access to the service’s system, can simply bypass the two-step method and snatch your selfies.

So would a strong password prevent people from cracking your data?

A strong password is another step in having solid data security because it makes it difficult to guess the right key. But it is by no means a guarantee that hackers can’t sidestep your password through ‘forgot password’ email interceptions, or that an employee won’t have direct access to that information. You simply need more than a strong password.

So What Is the Solution to Saving Jennifer’s Selfies?

The answer is Private Key Encryption.

Private key is simply the most secure way to protect your data. Period. So secure in fact, that had Jennifer Lawrence been using a cloud storage solution with a private key, her selfies never would have hit the limelight.

Our optional private key would have made it impossible for others to access Jennifer’s data. She could have chosen the encryption key that unlocks her data. The key would have never been stored in our systems and only Jennifer could have accessed her private photos.

Now Let’s Summarize How IDrive Can Protect Your Selfies

First we use 256-bit AES encryption, the same level of security which the NSA approved for locking up ‘TOP SECRET’ information. Then we apply our ‘Private Key’ encryption, an optional keyphrase used to encrypt your data. The key is chosen by the user–Jennifer Lawrence, for instance–so we never know what it is. That means no one but Jennifer can ever access her data. That’s real privacy. That’s what Jennifer deserves. That’s what everyone deserves.

So Here’s How Celebs Can Use IDrive to Protect Their Selfies:

  1. No matter what kind of selfies you’re taking — we don’t judge! — back them up securely with IDrive. Keep your privacy in your hands, not those who will mishandle it.
  2. Choose a private key, so no one but you can access your data. That way you can still protect those memories without fear of them falling into the wrong hands.

The hard lesson learned from the celebrity selfie leaks is that data is more than just data, it’s our digital life. Now celebs have an opportunity to protect their privacy the right way with IDrive.

To help the effort, we’re launching a special page dedicated to helping spread the word of secure selfies, called saveourselfies.com. We’re also offering a special deal to any celebrity affected by the leaks, or any well-known personalities who want to protect their data: They’ll get free, unlimited mobile backup for life, along with instructions on how to ensure their private data stays private. Acceptance will be on a case-by-case basis. If you’d like to learn more, e-mail us at info@saveourselfies.com, or visit www.saveourselfies.com.​

 

(Image courtesy Wikipedia, edited for size.)

Posted in IDrive Blog